Child Safety Week 2012

Child Safety Week 2012 ran from 18 – 24 June, and for the first time, the Considerate Constructors Scheme participated in helping to raise awareness of this important initiative.

Child Safety Week is a community education campaign organised by the Child Accident Prevention Trust (CAPT). Through Child Safety Week, CAPT aims to raise awareness of the accidents that seriously injure or kill children and how to prevent them. Every year, thousands of organisations across the UK take part in Child Safety Week, holding hundreds of events and coming up with great ways of getting safety messages across to parents and families in fun, imaginative and engaging ways.

To acknowledge the campaign, the Scheme wanted to recognise and promote the hard work its registered sites and companies do to raise awareness for children’s safety, the majority of which is through the use of industry mascot Ivor Goodsite.

Ivor Goodsite was developed by the Considerate Constructors Scheme some eight years ago, and is used by companies as a tool to engage with a young audience and teach children how to stay safe by avoiding construction sites. With his popularity growing over the years, he has become the face of promoting not only construction site safety but also the rewarding careers that grownups can have working in the industry.

As part of the Scheme’s ongoing efforts to help raise children’s awareness of the dangers on construction sites, Ivor’s popular ‘Hunt the Hazard!’ hoarding poster, endorsed by the Children’s Safety Education Foundation, was offered at a 10% discount leading up to the campaign.

Overall, the week was a huge success for all companies involved, with Ivor taking part in over 15 events including site visits, festivals, school assemblies and charity fun days. The Scheme would like to thank everyone who got involved for helping with the continual challenge of warning children of the dangers of construction sites, and how to stay safe by staying away.

Four of the Scheme’s Associate Members who held events for Child Safety Week gave us an insight in to how their days went.

Crossley Street Primary School, Wetherby

Walter Thompson (Contractors) Ltd took the opportunity of educating school children local to their Wetherby Care Home and Extra Care Flats project about the dangers of construction sites. During Child Safety Week, Crossley Street Primary School in Wetherby was thrilled to welcome the Walter Thompson team and, for the very first time, Ivor Goodsite.

Ivor helped the Northallerton based contractor give a health and safety presentation to pupils, which involved Andrew Blair (Quantity Surveyor), Steve Thompson (Project Manager at the site which is opposite the school) and Craig Penketh (External Safety Advisor).

The team then held a competition using Ivor’s ‘Hunt the Hazard!’ hoarding poster where the winning group won Ivor Goodsite fun packs. Pupils learned that construction sites can be very dangerous places so should always be left alone, making the event a huge success which was thoroughly enjoyed by all.

Beavers club, Oxford

Two hundred miles away, Longcross Construction had invited the Beavers club local to their Castle Mill Student Accommodation project in Oxford along with Ivor Goodsite, to take part in an exciting site visit. Beaver Scouts, easily recognisable by their distinctive turquoise sweatshirts, are children usually aged between six and eight years old and belong to the first and youngest group of the Scouting family.

The visit started with the Longcross team carrying out a brief induction with the group, followed by a description of the site and the PPE worn for everyone’s safety. The children enjoyed taking part in various activities including ‘Hunt the Hazard!’, electric board circuit and crossword competitions, before venturing out onto site to see first-hand the potential hazards on a typical construction site. The team then led everyone down to their on-site badger enclosure to talk about where the badgers live and what is done to preserve the ecology of the area.

The group then made their way back to the site cabins to watch footage of the badgers caught on camera, and to learn about the various activities and safety procedures of the site before taking part in a special Child Safety Week poster competition. Longcross have also arranged for the winning poster to be displayed at the site entrance.

The children were given Ivor Goodsite packs as they said their goodbyes, and Longcross plans on keeping in touch with the Beavers group and will hopefully arrange another visit next year once the project has progressed and the children have achieved the ‘Safety Active Badge’, which was part of this visit.

St Helier Festival 2012, Sutton

Before he knew it, Ivor was whisked away to Sutton when Apollo, part of contractor group Keepmoat, were proudly taking part in the annual St Helier Festival 2012. Mark Crane (Commercial Director), Sharon Bandilow (Resident Liaison Officer), Steve Finch (Contracts Manager), Leo Sicilia (Site Manager) and Ivor ensured that there was a variety of arts, crafts and fun to be had for the younger festival visitors with the added excitement of the Apollo ‘lolly duck hunt’. Adult visitors also had a chance of taking home a prize from the Sutton Housing Partnership Apollo team by having a dip in the Apollo tombola.

A fun-filled day was had by all including Ivor who took part in the famous mascot race, and as the day came to an end, the popular Apollo festival stand closed with the Apollo team presenting 12 lucky art competition winners with their winners’ medals and some special prizes.

Leo Sicilia, Site Manager at Apollo, said:

“This is the fourth year Apollo have supported this family themed festival with the Apollo stand proving to be as popular as ever. It’s a great way for the local site team to be able engage with local people and meet familiar faces in a fun and informal atmosphere.”

Ruskin Junior School, Wellingborough

On another one of Ivor’s many visits, he was invited by Lovell Partnerships Ltd when pupils of Ruskin Junior School in Wellingborough enjoyed a fun and educational day learning about construction.

The Lovell team delivered a health and safety talk to the pupils about their project local to the school, before showing the group the HSE ‘Game Over’ site safety film which highlights the potential risks of playing on or near a construction site.

Two lucky pupils then got to try out some site PPE, where the group took part in guessing which items of PPE were to be worn and why. A poster competition was then held with pupils to design a masterpiece to warn of construction site dangers, with prizes being awarded to the winners.

Lovell will shortly be arranging a site visit for both the school’s pupils and teachers so they can see the project’s progress and the activities of a live construction site.

Costume hire

Industry mascots Ivor and Honor Goodsite can be hired to attend construction-related events to engage with children and encourage safety on site. Find out more about how you can hire the costume characters and promote a positive image of the industry.